In Step Wellness, based in in Sioux Center, Iowa, offers physical therapy and wellness solutions to people having difficulty with balance and getting around, whether that’s due to age or Parkinson’s Disease.

Prompt

“I want my brand to positively meet a need in the community helping to give hope to those who want help in their health journey.” The mood board contained many monoline wordmarks and the palette guidelines were navy, pink, grey, and natural greens. The audience is a rural, farming community with many white collar jobs; a population of faith filled, family oriented, hardworking Iowans.

Logo

The logo was monoline, starting freehand in Procreate, then brought into Illustrator for refining. Using vertical and angled guides, the wordmark was fine-tuned to look more uniform and less hand drawn.